SEO
Search optimization that improves rankings, visibility and consistent organic growth.
Objectives
Boost organic traffic and visibility for Rayda Tour Operator's multilingual website across key tourism markets
What I did
Performed a full technical SEO audit and fixed crawlability, indexing, and sitemap issues
Developed a keyword strategy targeting Azerbaijan and travel keywords in Azerbaijani
Optimized meta titles, descriptions, header structure, and internal linking
Enhanced mobile performance and page speed for core landing pages
Created and optimized localized blog content to capture long-tail search intent
Added structured data for tours, articles, and contact info to improve SERP presence
Result
Here are the key results from my work:
Total clicks increased by 813 percent, rising from 3.76K to 34.3K. This highlights a major growth in user interaction and shows how effectively the strategy boosted overall traffic.
Impressions grew by 624 percent, increasing from 51.5K to 373K. This reflects a strong improvement in visibility and a much wider reach across the target audience.
CTR improved from 7.3 percent to 9.2 percent, demonstrating a higher level of engagement and a better match between search intent and the content presented.
Average keyword position improved from 15.8 to 10.4, bringing the pages significantly closer to the top search results and enhancing overall discoverability.
