Meta Ads
Targeted campaigns that drive engagement, leads and scalable results across Meta platforms.
Objectives
Re-engage dormant leads from past contact lists to drive cost-effective bookings for outbound tours.
What I Did
Compiled and validated a 4-year-old customer database through manual outreach
Uploaded phone numbers to Meta Custom Audiences, then built lookalikes
Launched a message-driven campaign targeting WhatsApp/Facebook inbox engagement
Optimized ad copy and creatives for reactivation intent
Result
Here are they results from that Meta Ads Campaign
A total of 149 messaging conversations were initiated and 67 phone calls were received within just two days, demonstrating a strong level of interest and fast engagement from the audience.
Cost per conversation was 0.23 dollars, highlighting a highly efficient use of budget within the campaign.
Revenue reached 2,200 dollars, showing a clear and direct financial impact from the activity.
Return on ad spend (ROAS) reached 6,307 percent, making this the highest performing retargeting campaign achieved to date.
