Google Ads
High intent traffic generation through optimized search, display and performance campaigns.
Objectives
Generate qualified B2B leads for IT hardware and infrastructure solutions in Azerbaijan through targeted Google Ads campaigns.
What I Did
Conducted market and keyword research targeting enterprise buyers and procurement managers
Built and managed Google Search campaigns focused on high-intent keywords such as “network infrastructure Baku” and “enterprise IT procurement”
Wrote high-performing ad copy that emphasized BestComp’s vendor partnerships and reliability
Developed dedicated landing pages aligned with search intent to boost Quality Score and conversions
Set up conversion tracking using Google Tag Manager and GA4
Continuously optimized CPC bidding, ad extensions, and negative keyword filtering.
Result
Here are they key results from my Google Ads campaigns
Cost per lead decreased by 38 percent while the conversion rate improved by 157 percent, demonstrating a more efficient funnel that attracts qualified prospects at a lower cost and converts them at a significantly higher rate.
Click through rate increased by 42 percent, confirming that the creatives and calls to action successfully motivated users to engage more actively.
Cost per click dropped by 22 percent as a result of higher Quality Scores, reflecting better ad relevance, improved landing experience, and smarter keyword optimization.
Top of page rate exceeded 85 percent for strategic keywords, ensuring strong visibility in search results and securing premium exposure for the most valuable terms.
