Email Marketing
Audience focused email flows that boost opens, clicks and conversions with clear messaging.
Objectives
Boost parent engagement and increase open house registrations for the academic year.
What I Did
Segmented email lists by language and student grade level
Designed mobile-first email templates in line with EAS branding
Built a 5-step nurture sequence (welcome → tour invite → highlights → testimonial → deadline reminder)
Set up tracking via UTM + GA4, and ran A/B tests on subject lines and CTAs Managed and automated the campaign using SendGrid
Result
Here are the key results from my Email Marketing Campaigns
Open rate increased by 68 percent, demonstrating that the subject lines and targeting strategy effectively motivated audiences to open and engage with the emails.
Click through rate (CTR) increased by 44 percent, showing that the content and calls to action successfully encouraged more users to interact and move forward in the journey.
Open house attendance increased by 27 percent, indicating that the promotional strategy and event communication attracted a noticeably larger and more engaged audience.
Bounce rate decreased by 50 percent, which reflects a significant improvement in user experience and confirms that visitors are now finding the content more relevant and engaging.
